The term describes the phenomenon in which more and more private stakeholders are becoming involved in the space market, alongside state-run organizations like ESA, NASA or ROSCOSMOS. They are driving the development of sustainable rocket technologies and also launching rockets and satellites into space themselves. Many companies also come from traditional sectors of industry and use satellite data for applications like smart farming, logistics or autonomous driving. Data can also be used to monitor the environment and climate. This commercialization of space is creating competition, which in turn is driving innovation. This way, New Space is helping to make life on Earth not only more digital, but also more sustainable. (c.f. Green Rocketry)